The Makeup Genius App from L’Oréal Paris is REALLY COOL!

Makeup Genius

photo: c/o L'Oreal Paris

L'Oréal Paris wants to change the way we buy makeup and their new app "Makeup Genius" will do just that.

Have you ever been unhappy with a makeup purchase that you didn’t try before you bought it?

Or have you ever been stumped as to what makeup look would be good for you? Well L’Oréal Paris has got you covered with their super cool new app “Makeup Genius”.

What makes this app so different from other makeover apps is that it not only applies realistic makeup to your face but it does it on the real-time video of you.

The Makeup Genius applies bronzer, eyeshadow, lip gloss, and eyeliner in real time using facial recognition technology, enabling the virtual make up to stay in place as you move your face.

L'Oreal Makeup Genius

photo: c/o L’Oreal Paris

The technology captures 64 facial data points and 100 different facial expressions to accurately place the make up.

The app scans your face, and then allows you to try out different products or entire make up looks.
You can then save your selfie, share it on social media, and purchase the products directly through the app.

Make Up Genius App by L'Oreal Paris

photo: c/o L’Oreal Paris

According to L’Oréal, the app works on all ethnicities and in over 400 different lighting conditions to ensure how the make up appears in the app is accurate to the product.

As if this wasn’t enough, the MakeupGenius app takes it one step further, allowing you to scan products in-store and try them on right away!

No matter where you go, a new look is at your fingertips, the app has been downloaded 10 million times in the US, France and China.

“L’Oréal Paris Makeup Genius is a true game-changer in today’s beauty industry and we are thrilled to be pioneering a new future of beauty” said Cameron Woods, L’Oréal Paris Marketing Director.

“We are so proud to bring a true innovation to the market, providing what we hope is a genuinely useful, inspiring and educational tool for our consumers” Woods continues.

“In the virtual reality experience we allow a new and powerful way for our consumers to experience the world of beauty – testing and trying on products, viewing beauty tutorials, accessing personalized advice and purchasing their favorite products at the convenient click of a button.”

Download the Makeup Genius app today in the app store for Android and try it for yourself!

Share your favorite looks with the hashtag #makeupgenius, so all your friends will know how cool this app really is!